Less in. More out.
A page goes in. Here's what that adds up to.
How it works
A page goes in. It gets screenshotted on desktop and phone, speed-tested, and run through every rule in my landing page playbook for that type of business. Cheap checks run first. Anything unsure goes to a model that can actually see the page.
Then it's compared with the biggest brands in the same niche, scored the same way, using the pages their ads really send traffic to. Out come two reports: mine, with the strategy, and the client's, with exact fixes for their page builder.
- Opinions about a page
- One checklist for every business
- Comparing to big brands' homepages
- Fix lists the client couldn't follow
- Every point traced to a written rule
- Rules per business type
- Compared to their real ad pages
- Step-by-step fixes for their builder
The map
Nine steps from a link to two reports. I start it and I send it.
One audit, start to finish
Every audit raises the bar
Every audit adds to the library of big brands, so the next one has more to compare against.
It also runs on every ad batch now: before editing starts, each ad's hook gets checked against the page it sends people to.
the library only growsA client page gets scored.
Missing big brands get found and scored.
More to compare, better benchmarks.
91 pages across 26 niches, and counting.
every
lap
Rules it follows
- Every check comes from the written playbook.
- Judge a page against its own type of business.
- Compare to a brand's real ad page, not its homepage.
- Unsure checks go to a model that can see the page.
- Never claim a score the data doesn't support.
- The client copy says exactly how to fix it in their builder.
